FMCG Distribution Network Optimization

FMCG Distribution Network Optimization

In this session, Ali Yoguran from Phoenix Analytics shares a transformative project undertaken for a multinational FMCG distributor in Turkey. He outlines how they tackled high transportation costs and rising market demands through optimized network design and strategic investment planning.

Using anyLogistix to build a digital twin, the project not only achieved significant transportation cost savings but also identified optimal investment opportunities. This, in fact, showcased a dynamic approach to scaling operations efficiently.

This presentation is part of the anyLogistix Conference 2024 – a unique demonstration of supply chain simulation and optimization from companies around the world. Learn more about anyLogistix features and advantages.


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